There are various webinar software and services that you can invest in out there. Make sure you research each offering, reading all the fine print. Some of these services have very high fees, others are reasonable, and some are even free depending upon your needs. When evaluating software and services know what functions you need, in fact, create a checklist so that as you’re reading you can check off the functionality as you discover it.

“Consider the functionality you might need such as:”
-Recording ability -Presentation ability -Desk top sharing
-Chat function -Guest voice functions
-Co-hosting ability
-Number of participants permitted
-Polling -Collection of demographics
-Ability to charge through PayPal
-Tutorials for we plus guests

“Consider the needs of yourself and possible guests:”
-Does the program need the download
-Does the program function about a PC
-Does the program function about a Mac
-Is the program simple to employ -Can the program be utilized anywhere
-Can guests call inside rather of utilizing a computer?
-Can guests utilize mobile technology?

“Some of the software you can use are:”
-Webex -Gotomeeting
-Adobe Acrobat Connect
-Fuzemeeting
-Brighttalk

You can do a Google search or click the links above to read about these software. You can also do a Google search on “Webinar Software” to find the multitude of others. When reading about the different software also keep in mind what you are going to do with the software so you can properly evaluate the functionality of it.

To be clear, there are some guidelines that seasoned webinar experts know. For example, it is important that your audience can hear and see the presentation, as well as ask questions and get real answers on the spot. Other useful tools are the ability to poll your audience during the event and the ability to collect information so that you can drop a follow up survey after the event to help you improve upon your delivery.

When all else fails consider outsourcing components of your webinar; and if doing so would make me more money than “doing it myself”. Check into outsourcing:
-Webinar set up
-Recording my webinar
-Transcription of my webinar

Webinars and web conferencing is one of many valuable tools in your entire marketing arsenal that should be right up at the beginning as your first line of offense to draw in your target market, completely wow them, and create customers and clients for life in a fun and interactive way.

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Mobile Marketing has emerged quickly as a tool of unique power and value across multiple industries, particularly for customer loyalty programs. Whether its acquiring new customers or turning casual shoppers into loyal customers with more frequent purchases or larger basket sizes mobile marketing is delivering big rewards to those that are investing in mobilizing their loyalty programs.

On May 22nn at 1:00PM EST Loyalty 360 the Loyalty Marketers Association will host the webinar, Mobilizing Your Loyalty Program. Presented by SoundBite communications, webinar attendees will learn the critical success factors for mobilizing a loyalty program, including:

����Keys to building a mobile advertising database
����How to shape plus apply the effective cardless loyalty program
����How to capture, plus leverage, customer needs to maximize mobile marketings impact
����Mobile Marketing Best Practices because used to Loyalty plus Rewards programs
����The state of mobile advertising plus loyalty because gleaned from SoundBites 2012 marketplace study

This webinar will be presented by Mike Romano, Senior Vice President Mobile Services Business Unit, SoundBite Communications.

Mobile makes your loyalty program participation personalized and convenient. The ability to have your mobile device as your unique identifier, allows for convenience, scale and adoption. -Mike Romano

As the Sr. Vice President of Mobile Sales and Service for SoundBite Communications, Mike Romano is responsible for identifying, developing and managing strategic partnerships for the mobile services business unit. Mike accelerates revenue and profitability by developing C-level relationships, building high-achieving sales teams and growing strategic partnership channels.

SoundBites philosophy is to help organizations build trusted, profitable, and lifelong relationships with their customers by accessing the channels that the customers prefer and use. SoundBite uses multi-channel communications (SMS, voice, email, and web), loyalty notifications, coupons, promotions, alerts, behavioral decisioning, loyalty, CRM Integration, and preference management to attract, engage, grow, nurture, reward, and retain loyalty with industries across the board.

Please join Loyalty 360 and SoundBite for this insightful webinar, May 22, 2012 at 1PM EST. Click here to register:http:// http://loyalty360.org/conferences/event/mobilizing-your-loyalty-program

About SoundBite Communications

SoundBite Communications, a leading provider of cloud-based customer communications, allows companies to build lifelong, successful customer relationships over the full customer lifecycle. It serves 2 international markets, the Hosted Contact Center plus Mobile Marketing. Its solutions leverage the energy of 2 robust platforms: SoundBite Engage, an interactive multi-channel communications platform providing integrated SMS, dialer, voice messaging, e-mail plus internet communications; plus SoundBite Insight, a choice administration platform permitting intelligent, personalized communications. SoundBite powers almost 2 billion customer interactions yearly. Visit SoundBite.com to acquire more information.

About Loyalty360

Loyalty 360 is an impartial, marketplace driven, voice of the customer focused clearinghouse plus think-tank which is committed to delivering loyalty to the forefront because a important advertising approach. A trusted source for cutting-edge analysis, ideal practices, plus networking solutions, Loyalty 360 provides members the expert insights plus guidance they require to greater know loyalty plus develop programs which effectively engage their consumers plus employees plus build stronger relationships with them.

Contact:

Lynne Stephenson

Lynnestephenson(at)loyalty360(dot)org

513-800-0360 x 115

XXX

Related Webinar Press Releases

Webconferencing-Test.com today announced the launch of Compare Tools Pro, a comprehensive and on-demand report product that delivers detailed comparisons of online meeting solutions. The new Compare Tools Pro service consists of vendor-independent reviews and rankings ranging from the most popular and widely adopted webconferencing solutions to niche and specialty online meeting software companies.

Compare Tools Pro gives users immediate value with:

����Immediate access to compare over 20 internet conferencing solutions
����Comprehensive plus objective analysis found on the basis of over 80 functions plus criteria
����Personalized PDF report which offers a thorough review of every tool plus feature matrix

Starting at $ 19.00 for a comparison of four products, additional products can be added to each report for $ 4 each. The service is an excellent basis for evaluating webconferencing and online meeting tools software.

Since launching Webconferencing-Test.com six years ago, we have been passionate about developing the most robust and comprehensive comparison portal to help people determine what webconferencing solution is best for their unique needs, said Robert Harnischmacher, the managing director at Publicare Marketing Communications and publisher of Webconferencing-Test.com. Compare Tools Pro is an on-demand report filled with comprehensive, easy to understand, objective information to help companies quickly analyze possible webconferencing solutions at an incredible value. There is no need to create multiple test and trial accounts to review solutions or time pouring over information across various websites, The Compare Tools Pro report helps companies narrow down which solutions will fit their infrastructure and situational needs.

The power and complexity of online meeting tools continues to increase and new features and capabilities are changing all of the time. Companies that are in the process of reviewing webconferencing services can review a Free Evaluation Guide that explains which criteria are important when selecting web conferencing software.

Additionally, Webconferencing-Test also offers Compare Tools Free, a complimentary service that is designed to deliver an initial overview of the strengths and weaknesses of various solutions. The service provides a snapshot of key categories to consider when reviewing webconferencing solutions that include: functionality, usability, meeting setup, software installation, costs, security and system requirements.

For more information on Compare Tools Pro, Compare Tools Free, or to download a Free Evaluation Guide please visit http://webconferencing-test.com .

Tweet this: News: @webconf_test Launches Compare Tools Pro for #Webconferencing and Online #meeting reports

About Webconferencing-Test.com

Since 2006, Webconferencing- Test.com has offered comprehensive plus feature-by-feature comparisons of webconferencing plus online meeting services. The provider independent portal offers ratings of over 20 services plus keeps an up-to-date database plus ranking of over 80 special qualities plus functions over 7 main criteria. This allows Webconferencing-Test.com to assemble objective comparison reports to aid businesses narrow down plus select online meeting solutions which ideal fit their distinctive requires plus needs. Compare Tools Pro reviews an individual selection of online meeting tools inside inside a customized report which offers an simple to recognize summary, feature matrix plus drill-down details of accessible online meeting solutions – all at extraordinary value which saves firms time plus revenue. For more info please see http://webconferencing-test.com or follow you at http://www.twitter.com/webconf_test .

Find More Web Conferencing Press Releases

Webinars are the latest craze to hit the business world, making them more popular than seminars as they are more accessible to more people, so that your message can be seen by more people all over the world rather than a group of people in one place. Hosting a seminar can limit the amount of people that can attend as it can depend on whether the person is able to get to the seminar. There are a lot of things involved when hosting a seminar which can cause your business bottom line to have problem; travel costs, hotel costs, renting a space to host the seminar and even catering bills can be an issue but with Webinars this is not an issue. All you need is access to a computer and an internet connection and you can participate in the Webinar. Webinars are cost effective ways of saving money and a brilliant way to communicate with your customers, potential customers, staff and other businesses. You are also able to get the message or announcement that you need to make, to everyone at once rather than having to attend several meetings in which you have to repeat yourself over and over again. With Webinars you also have access to certain software that allows the attendee(s) able to interact with the host, such as Q&A, polls, document distribution and sharing and depending on the hosting software you use, you may be able to live conference as well.

Hosting a Webinar is not actually as hard as you think, some people in business are put off hosting Webinars as they either do not know enough information about them to host one or the prospect of hosting one puts them off as they feel nervous about the whole process and they may believe it is difficult to set up. Choosing the right software for you and your company or hiring a vendor is easy as long as you stick to certain guidelines. Make sure that everyone who you want to be able to have access can have access, login issues are not good for business so make sure the login process is simple to understand. Keeping things spontaneous allows people to remain interested in your Webinar as rehearsed scripts often sound stale and people lose interest easily if things are not kept fresh. So make sure that the program you choose or vendor you hire has good audio and data sharing capabilities so that someone who is attending the Webinar can ask a question which you can instantly answer and divert away from your original script. The video quality has to be fantastic so that you and your attendees can understand and follow the live images as they happen without any lag. Another point to make sure your Webinar is a success is to ensure that the user interface is simple so that everyone feels that they are able to become involved easily rather than being put off because it looks difficult. If they feel put off, more than often they will just simply log out and your message will not get across, so always ask for a full demonstration of all the services and features that the software or vendor supplies before you choose which option you want to go with.

Find More Webinar Articles

Webinars are the latest craze to hit the business world, making them more popular than seminars as they are more accessible to more people, so that your message can be seen by more people all over the world rather than a group of people in one place. Hosting a seminar can limit the amount of people that can attend as it can depend on whether the person is able to get to the seminar. There are a lot of things involved when hosting a seminar which can cause your business bottom line to have problem; travel costs, hotel costs, renting a space to host the seminar and even catering bills can be an issue but with Webinars this is not an issue. All you need is access to a computer and an internet connection and you can participate in the Webinar. Webinars are cost effective ways of saving money and a brilliant way to communicate with your customers, potential customers, staff and other businesses. You are also able to get the message or announcement that you need to make, to everyone at once rather than having to attend several meetings in which you have to repeat yourself over and over again. With Webinars you also have access to certain software that allows the attendee(s) able to interact with the host, such as Q&A, polls, document distribution and sharing and depending on the hosting software you use, you may be able to live conference as well.

Hosting a Webinar is not actually as hard as you think, some people in business are put off hosting Webinars as they either do not know enough information about them to host one or the prospect of hosting one puts them off as they feel nervous about the whole process and they may believe it is difficult to set up. Choosing the right software for you and your company or hiring a vendor is easy as long as you stick to certain guidelines. Make sure that everyone who you want to be able to have access can have access, login issues are not good for business so make sure the login process is simple to understand. Keeping things spontaneous allows people to remain interested in your Webinar as rehearsed scripts often sound stale and people lose interest easily if things are not kept fresh. So make sure that the program you choose or vendor you hire has good audio and data sharing capabilities so that someone who is attending the Webinar can ask a question which you can instantly answer and divert away from your original script. The video quality has to be fantastic so that you and your attendees can understand and follow the live images as they happen without any lag. Another point to make sure your Webinar is a success is to ensure that the user interface is simple so that everyone feels that they are able to become involved easily rather than being put off because it looks difficult. If they feel put off, more than often they will just simply log out and your message will not get across, so always ask for a full demonstration of all the services and features that the software or vendor supplies before you choose which option you want to go with.

More Webinar Articles

AMX�, the leading provider of solutions that simplify the implementation, maintenance, and use of technology to create effective environments, today announced the immediate availability of the NetLinx� Clear ConnectTM Gateway. With its release, the family of AMX Light Control by Lutron� is now available. Based on the industry-leading Clear Connect radio frequency (RF) technology from light control manufacturer Lutron Electronics Co., Inc., the NetLinx Clear Connect Gateway wirelessly connects NetLinx Controllers with Lutron Clear Connect, dimmers, switches, occupancy sensors, switching plug-in devices and keypads.

The AMX Light Control by Lutron system uses the existing electrical infrastructure, so no new wires need to be installed. The wireless solution gives installers a quick, cost-effective path to add light control and occupancy sensing to a smart-room automation solution with AV control including features like scheduled shutdowns and energy management. Additionally, by removing the limitations related to pulling new wires, light control can be offered in virtually any location. This makes the wireless solution ideal for retrofit installations.

In fact, every step of installing the wireless solution is designed to produce rapid results even its programming. For example, included with the NetLinx Clear Connect Gateway is a Web interface that simplifies integration, configuration and programming of Clear Connect devices.

With the Web interface integration it is remarkably intuitive and quick, said AMX Chief Technology Officer Robert Noble. Installers can add devices, create scenes and program the system, with no installed software tools. Theres no other Web integration tool of its kind on the market.

And for racing through more encompassing control and automation deployments, installers can use AMXs new cloud-based Rapid Project Maker (RPM). RPM guides the installer through a step-by-step wizard-based configuration, start to finish, no programming required. With RPM an AMX control system can be configured in less than an hour.

“AMXs ability to add native network control and management capabilities to Lutrons Clear Connect Enabled devices offers a significant value to the dealer channel,” said Ed Blair, Vice-President and General Manager of Lutron. “Dealers will greatly benefit from this solution as they can install a complete control system lights, AV, HVAC, energy management and more – without pulling wires.”

Lutrons patented Clear Connect RF technology uses a quiet band, essentially free of interference, ensuring communication between system devices is reliably delivered. Noble said, Lutrons Clear Connect technology has set the bar for range and reliability in wireless lighting control and creates a seamless fit with AMX integrated building control.

The innovative AMX Light Control by Lutron solution even enables complete facility energy management. By adding RMS� Enterprise software from AMX, users can manage and monitor lighting, AV devices, HVAC and other building systems. The capabilities of RMS can produce substantial energy-savings and ROI that integrators can offer building owners. For instance, an energy management feature that can trigger events based on motion from personnel in the building like turning everything off when no motion is detected for a scheduled number of minutes.

To learn more about the NetLinx Clear Connect Gateway and the Clear Connect Enabled line please visit http://www.amx.com/products/categoryLightingControls.asp. The AMX Light Control by Lutron� system is available in the US and Canada.

About AMX

AMX hardware plus software solutions simplify the implementation, repair, plus employ of development to create powerful conditions. With the improving quantity of technologies plus working platforms at the job plus house, AMX solves the complexity of managing this technologies with reliable, consistent plus scalable systems. Our award-winning treatments span control plus automation, system-wide switching plus audio/video signal distribution, digital signage plus technologies administration. These are typically implemented worldwide inside meeting room, homes, classrooms, network surgery / control centers, hotels, entertainment venues, broadcast facilities, amidst others.

AMX was founded in 1982 and is a member of the Duchossois Group of Companies. For more information, visit http://www.amx.com

About Lutron Electronics Co., Inc. http://www.lutron.com/

Lutron Electronics, headquartered inside Coopersburg, Pennsylvania, designs plus manufactures energy-saving light controls, automated window treatments plus appliance modules for both residential plus commercial applications. Its innovative, intuitive items is selected to control everything from a single light, to each light, shade plus even stand-by force inside a house or commercial building. Lutron treatments create any area more versatile, when improving ambiance, comfort plus efficiency. They equally conserve stamina plus create light lights last longer, generating them an eco-friendly addition to the house plus workplace. Founded inside 1961, Lutron estimates which the installed base of its items saves the country almost 10 billion kWh of electricity, or around $ 1 billion inside utility bills per year. Lutron manufactures over 16,000 energy-saving items, sold inside over 100 nations all over the world.http://www.lutron.com

AMX, NetLinx and Resource Management Suite are trademarks of AMX, LLC registered in the U.S. and other countries. Lutron and Clear Connect are trademarks of Lutron Electronics Co., Inc. All product and company names herein may be trademarks of their registered owners.

Hatsize, the leading cloud automation software provider for demos and training, today announced that Hugh Hazelquist has joined the company as Vice President of Sales. Hazelquist brings more than 20 years of experience in global technology sales including recent experience in cloud automation sales at Parallels Software.

“Hughs cloud automation experience is perfect for Hatsize,” mentioned Guy Hummel, Hatsize CEO. “His knowledge of the industry plus strategic, solution-selling approach to sales can greatly enhance the customer relationships plus worldwide company development efforts plus aid accelerate the marketplace development.”

“The importance of cost-effectively launching new products is a key issue for product-based companies,” noted Hugh Hazelquist, Hatsize VP of Sales. In fact, seventy-four percent of executives surveyed by Hatsize said cloud automation is a top priority and fifty-four percent claimed that it was extremely important or important for them to adopt cloud automation for online product demos and training.

“Hatsize has proven that cloud automation technology represents a tremendous tool for Global 2000 technology and training companies to cost-effectively improve the way they launch, demo and train their global staff, partners, customers and prospects, and I look forward to helping bring that solution to the market worldwide,” added Hazelquist.

Hazelquist’s experience spans cloud automation software, web-based collaboration and conferencing, software-as-a-service, web hosting and Internet infrastructure, broadcast satellite services, integrated systems and other leading edge technologies.

Hazelquist was most recently a Strategic Account Executive for the U.S., Canada and Latin America at cloud services platform automation software provider Parallels Software, Inc. Before that he was Director of Enterprise Sales at CallWave, Inc. (now FuzeBox, Inc.), a leading web-based collaboration and conferencing vendor. Prior to CallWave, Hazelquist held sales leadership roles at BATCI, Exodus Communications and AEI Networks. Hazelquist has a Bachelor of Arts degree in Economics from the University of Washington.

About Hatsize

Hatsize is a leading cloud automation software organization which has offered over 2 million hours of hands-on demos plus training for the worlds many lucrative development businesses including IBM, Juniper, Sun Microsystems plus Symantec.

ISL Online, one of the world’s leading providers of remote desktop and web conferencing software, will be exhibiting at two of the most important IT service and support events of Europe and the US, Service Desk and IT Support Show in London and Help Desk Institute (HDI) Conference&Expo in Florida, this year both taking place from 24 27 April 2012.

SDI, Service Desk & IT Support Show, UK, 24 25 April, Stand 324

At the premier event for the UKs IT Service Management and IT support industry, ISL Online will be available at booth 324 to demonstrate their reliable and secure remote desktop and remote access business solutions, which can considerably reduce IT operational costs and increase the flexibility and efficiency of the help desk department. ISL Online invites you to register your free e-ticket today and avoid standing in line when the show doors open.

SDI takes place at Londons Earls Court over 24-25 April. ISL Online will be exhibiting at stand 324.

HDI, Help Desk Institute Conference & Expo, US, 24 27 April, Booth 517

In collaboration with ArtiSol, ISL Online will also be presenting its state-of-the-art helpdesk solution that reduces customer support costs by 25-50%, increases lead generation massively and redefines customer experience. The solution consists of a virtual chat agent (1st line support), a live chat web-channel (2nd line support) and remote desktop support software (3rd line support).

HDI takes place at Rosen Shingle Creek, Orlando, Florida over 24-27 April. ISL Online will be exhibiting at booth 517.

Visitors can register online for a free ticket or send an email to sales@islonline.com to receive a promo code and gain a $ 100 discount for a full conference pass to hear and learn from the best speakers and industry thought leaders.

Win the new iPad

At HDI Conference ISL Online will be giving away a brand new iPad to one of the attendants that will visit their booth #517.

The new iPad will also include an annual licence for ISL Light iOS remote desktop and remote access. ISL Light iOS allows professional remote support from anywhere and mobile remote desktop access to unattended computers even behind a firewall or a NAT proxy.

Both shows offer the finest opportunity to meet with the peers from the support industry and the best place to search for innovative help desk solutions.

About ISL Online

ISL Internet (http://www.islonline.com) offers SaaS-based remote access, remote desktop, live talk plus internet conferencing solutions to connect instantly, merely plus securely millions of internet-enabled equipment over the world – Windows, Mac or Linux computers plus mobile equipment. Designed for customers, mobile experts plus IT organisations, ISL Online’s solutions empower over 120,000 company consumers like Konica Minolta, IBM plus IDEXX to create over 6 million sessions yearly.

Internet Broadcasting, the leading provider of digital publishing technology and services for local TV newsrooms, and CoreMedia, a leading Web content management (WCM) company, today announced that Elmer Baldwin, CEO, Internet Broadcasting (IB) will lead a panel discussion titled Breaking Out of Technology Prison at the 2012 NAB Show on Tuesday April 17. Gerrit Kolb, CEO of CoreMedia, will participate in the discussion alongside executives from leading media and technology companies including Hearst Television and Akamai.

The panel will discuss how media and broadcasting companies are innovating digital business models to monetize their online audiences, seamlessly distribute content across multiple channels and stay competitive.

The NAB Show is an annual conference and expo for professionals who create, manage and distribute entertainment across all platforms. The event will take place on April 14-19, in Las Vegas, Nevada.

Panel Details:

Panel:��������Breaking Out of Technology Prison

Description:����Is technology helping you grow in digital, or trapping you in a death spiral? Media industry thought leaders discuss innovations designed to set your digital business free free to accelerate, adapt, compete and win in the rapidly evolving local marketplace. Plan on a highly interactive participatory discussion, not a PowerPoint snooze-fest.

Speakers:����Elmer Baldwin, CEO, Internet Broadcasting

Gerrit Kolb, CEO, CoreMedia

Ron Yekutiel, CEO, Chairman plus Co-Founder, Kaltura

Todd Carter, CTO, Internet Broadcasting

Roger Keating, Senior Vice President, Heart Television Inc.

Bill Wheaton, Senior Vice President plus General Manager, Media Division, Akamai

Jaime Spencer, Vice President, Frank N. Magid Associates

When:��������Tuesday, April 17, 2012 from 2:00 p.m. to 4:00 p.m. PT

Where:��������Las Vegas Convention Center, Room N239/241

In 2010, CoreMedia and IB formed a strategic partnership bringing together CoreMedias dynamic Web publishing technology and experience working with some of the largest media websites in the world and IBs domain knowledge and experience transforming broadcast media businesses into powerful digital brands. CoreMedias WCM suite is now the foundation of IBs recently announced ibPublish 2, the most advanced digital content management and publishing platform for broadcasting media businesses. Kolb and Baldwin are familiar with how the latest technologies can be designed to help media and broadcasting companies get ahead of the quickly evolving technological landscape and meet the demands of todays digital consumer.

Visit IB and CoreMedia during NAB April 14 19, at booth #N6626. For more information in NAB, please visit: http://www.nabshow.com/2012/default.asp

About Internet Broadcasting

Aiming to transform how broadcast media leaders engage plus communicate with their viewers, Internet Broadcasting provides publishing solutions which force digital development. Internet Broadcasting solutions include an innovative cloud-based publishing platform, authentic syndicated content along with a digital advertising agency which executes 25,000 advertisments yearly. Internet Broadcasting has had a long-term focus about localized tv firms plus leading media firms including Hearst Television, E.W. Scripps, CNN, The Washington Post Company’s Post-Newsweek Stations group plus Turner Broadcasting. Founded inside 1996, Internet Broadcasting is headquartered inside St. Paul. For more info, see http://www.ibsys.com.

About CoreMedia

CoreMedia is a leading provider of Internet Content Management (WCM) software to companies demanding engaging, context-driven online experiences for their visitors irrespective of channel or touchpoint. The companys WCM suite has specific company value by seamlessly integrating digital plus social media assets, improving editorial efficiency plus accelerating time to market inside complex conditions. As a happen, companies will more effectively execute their online tips to engage consumers, build customer loyalty plus eventually drive better revenue plus profitability.

Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, London, and Singapore. CoreMedias clients include global brands, such as the American Association of Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, O2, SEAT, and Singapore Press Holdings.

For further information on CoreMedia, please visit http://www.coremedia.com.

###

AP Mobile, the official mobile app of The Associated Press, hosted a booth at the 2012 SXSW Interactive conference from March 12-15 which garnered hundreds of fans in foot traffic, and tens of thousands over the internet. The interactive booth, put together by Austin-based marketing agency Space Chimp Media, featured a live camera which interviewed Industry professionals attending the event. The interviews were conducted by MTV personality Abram Boise, and were broadcast live on ustream.tv. During the 3 days of interviews, the AP Mobile Live ustream channel garnered over 80,000 views and was featured on the ustream homepage multiple times.

The SXSW AP Mobile booth was a lot of work, but at the end of the day it was a huge success, said AP Mobile marketing manager, Matt Cluney. We had a large audience at the booth at all times who were interested in our updated app, and we had a huge audience watching our interviews online. All-in-all, we drew the maximum of attraction to our booth, and our downloads increased dramatically as a result.

The purpose of the interactive booth was to promote the latest version of AP Mobile, which launched a week prior. During the event the AP Mobile app received as much as 14,000 downloads per day, and over 43,000 downloads total during the 3-day broadcast event.

There were a lot of high-profile tech companies at SXSW Interactive looking to steal the show, said Charles Haggas, Space Chimp Media cofounder. We knew that if we were going to get AP Mobile in the spotlight and make it a considerable ROI for their app, we needed to think outside the box.

Visitors to the booth were particularly excited to see the apps new layout and features, like the Big Stories tab and the My AP customization.

The interviewees included SXSW Interactive Director Hugh Forrest, famed rock n roll photographer Bob Gruen, Parlee Cycles owner Bob Parlee, Fundly CEO Dave Boyce, Internet and Social Media Strategist Staci Baird, Celebrity Stylist and Fashion Guru Lauren Rae Levy, Spacehack founder Ariel Waldmen, and others. AP Mobile was also featured on the iTunes homepage in the New and Noteworthy section during the event and in the top 5 in the News app category. Last week AP Mobile launched its latest update (5.1) which includes full support for the new iPad Retina display.

AP Mobile includes U.S. and international news, plus local stories from over 1,000 newspapers from around the country. Since launching in June 2008, the app has already been downloaded more than 11 million times. AP Mobile is free and available on multiple platforms including iOS, Android, Blackberry, Nokia, Web OS and Windows Phone 7. AP Mobiles latest version provides fast, visually stunning coverage as a universal app for iPhone, iPad and iPod Touch users.